Drive sales and reach new audiences with help from a search engine optimisation consultant
Search engine optimisation companies in London have expert consultants on their team that can help businesses like yours with all aspects of search engine optimisation. SEO is the key to online discoverability and search engine optimisation consultants are ideally placed to achieve this for you.
SEO consultation includes an in-depth analysis of your website as it stands right now, with the aim of highlighting areas for the implementation of SEO to enhance its search engine ranking. The single biggest advantage of SEO consultation is that it’s a one-on-one session that focuses on your specific business. With such personal help and support from an expert provider, a fully tailored strategy can be built for you that stands the best chance of achieving the results you’re looking for.
The first step of consultation
During the initial discovery phase, a search engine optimisation company in London will conduct research on your company and the sector it inhabits. They will ask you what you wish to achieve with search engine optimisation from a London based SEO specialist, and they will ask about pain points you have, or limitations that restrict your growth in some way.
The next topic to cover is your customer base and how closely aligned they are with your target audience. If there is some misalignment between current customers of your site and the customers you would really like to target, then an SEO consultant needs to know this so that they can help you realign your site and its content for a new audience.
Once this discovery stage is over, a search engine optimisation consultant in London will then move on to a website audit.
Your initial audit
A website audit involves analysing elements and components of your site to identify areas that are underperforming, as well as current strengths. The audit will cover these key areas;
On-Page SEO: This covers content, keywords, meta tags, and links.
Off-Page SEO: Involving backlinks, socials, and authority.
Technical SEO: This covers the general performance of your site including speed, & mobile-friendliness
User Experience (UX): Evaluation of site navigation, user interface, and the customer journey.
Once the audit is complete, it is on to competitor analysis. Your SEO consultant will perform a competitive analysis to identify what keywords and inquiries are working for your competitors, before working out the best strategy to beat them.
Time for your bespoke SEO strategy
Based on your website audit and analysis of customers and your competition, your SEO consultant will then set about creating a fully bespoke SEO strategy. This strategy will include both short-term and long-term activities that, when combined, will raise your website in search engine results, and target your site and your content at your ideal customer.
Your strategy will include:
Keyword activities: Identification of high-value keywords used, plus queries conducted by your ideal customer. The consultant will discuss how to conduct effective keyword research, choose the right keywords, and optimise content, tools and techniques for finding high-value keywords, plus current best practices for placement in content.
Content creation: Developing a plan for updating and creating fully optimised content that speaks to your ideal customer. Content is everything when it comes to SEO. Your consultant will help you create high-quality, engaging, and SEO-friendly content that speaks directly to your audience. Content creation is fundamental to organic search engine optimisation, as it serves multiple purposes. Firstly, high-quality content denotes authority, and will make it more likely that users will return to you again in the future because they feel your content is valuable to them. Secondly, the search engines now rank for quality, so high quality content in and of itself will help your site rank higher, so it’s a win-win!
Link Strategy: A plan for high-quality backlinks that increase your trustworthiness in the eyes of the search engines. Building high-quality backlinks is essential for increasing your domain authority and search engine rankings. Your consultant will discuss effective link-building strategies and help identify high-quality link opportunities. They’ll also cover outreach techniques for acquiring backlinks, as well as monitoring and managing your backlink profile.
Technical Strategy: This will include a detailed list of all the updates that need to be made to your site to improve performance. Technical SEO ensures that when the search engines evaluate and index your site, it receives a clean bill of health and is subsequently rewarded with a higher ranking. Your SEO consultant will explain the technical aspects that need to be addressed as a priority, which could include speed enhancement, mobile device optimisation, schema markups, and XML sitemaps.
Local SEO: If you have a business that needs to target local customers, then you need local SEO. Local SEO is crucial for organic search engine optimisation, and your chosen SEO consultant will build local SEO into your custom SEO campaign. Improving visibility in local search results includes; local keyword optimisation, social media posts, online reviews, and social proof, as well as networking with local businesses to seed backlinks.
Getting the best return on your SEO investment
To ensure the best results from your chosen search engine optimisation company in London, don’t wait, get started with your new SEO campaign as soon as possible. The earlier you speak to a consultant, the more likely you are to avoid common SEO mistakes and waste good money after bad. Search engine optimisation is a long-term investment, therefore, the sooner you start, the sooner you will enjoy the results.
An SEO consultant will also help you better allocate resources in a way that lets you focus on your core business objectives. And lastly, the sooner you start to build your online presence and authority, the quicker you can outrun your competition!
If you’re looking for a search engine optimisation consultant, “Climb SEO” has a team of expert SEO consultants ready to enhance your site’s performance and get you to the top of the search engine results.